Having worked as a product and business development manager across a range of emerging markets, I can honestly say that none is as fulfilling as working at Neco: where you know you are creating change in the world every day.

I have long advocated civil action for change, but the fact is that nowadays we are also consumers: we construct our identities through what we own. How we shop is a big part of who we are and it's just good manners and good sense to make sure that the things we buy work as efficiently as they can, support and reflect our beliefs, and cause as little damage to people and environment as possible.

Our customers know this and they are growing in number every day.

Being part of a market transformation is really thrilling: it excites me when I see our eco suppliers doing well - often they are small local business with big ideas: it excites me when we drive lighting manufacturers to shift their production towards efficiency products; it excites me when our home assessment customers come back and tell us what products they want us to stock. If we each stand up and stand by the things that we believe in, we can make our world a better place.